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Prior Authorization: Two Words We Love to Hate

Whether you call it prior review, precertification, or prior authorization (PA), the practice is widespread and under attack. Almost every healthcare professional with experience with PA complains about the time required to respond to the request and the delay involved in getting treatment for a patient.


Prior authorization has been popular with the insurance industry because it works. By works, I mean it’s generally successful in its intended purpose of limiting unnecessary care by requiring the physician or prescriber to demonstrate the medical need for the prescribed treatment before it is approved for payment. The theory is that if the patient is truly in need of the proposed treatment, the physician will take the time to jump through administrative hoops to obtain it. If not, he/she will choose an alternative therapy. This is known as the sentinel effect, and in the initial stages, providers accommodated the process without much complaint. Read more >

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RedSail Technologies News & Announcements

With 10,000 pharmacies reaching  8 million+ patients monthly, RedSail Technologies is the leader in pharmacy software and data solutions and services – empowering pharmacy and transforming care. Part of the country’s most clinically advanced and financially sustainable pharmacy network, RedSail customers receive the integrated tools and connectivity needed for success, freeing them for patient care. RedSail’s customers include community, long-term care, outpatient, HME/DME, and specialty pharmacies alongside pharma, payer, and strategic industry partners. We offer solutions for pharmacy operations, transactional and medical billing services, and patient engagement and education through our brands including PioneerRx®, Axys®, PowerLine®, and QS/1®.

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Posted by: RXinsider Staff

RXinsider is a multimedia publishing and technology company offering print publications, digital platforms, events, and content creation services to the B2B pharmacy market.

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