It is flu shot season, and you know what that means, millions of big chain marketing dollars spent on radio advertisements, print ads, road signs and TV commercials. We all know that independent pharmacies don't have the marketing budget of their big chain competitors, and the cost of acquiring a new customer is over 30 times that of keeping an existing customer. So, why waste hundreds of dollars on a newspaper ad that only brings in one customer?
Spend your money wisely and remember the 80/20 rule, 20% of your customers bring in 80% of your revenue. Reach out directly to your customers with SuiteRx Intelligent Pharmacy Software. With our built in Short Message Service (SMS) feature, our pharmacies have the capability to send custom text messages directly to their customers from their everyday workflow screen.
Here are just a few examples of how our pharmacies are taking advantage of SuiteRx SMS, our cost effective marketing feature, for flu shot season:
"Jane Doe, Flu season is upon us, don't forget to get your flu shot this week at ABC Pharmacy. Show this text message when you arrive and get $5.00 OFF your flu shot! "
"John your prescription is ready and don't forget to get a flu shot while you are here!"
"Flu shot clinic available today from 9am-5pm, stop by for $5.00 OFF your flu shot!"
For more information on how to enhance communication with your patients and increase revenue using SMS messaging, Call SuiteRx today!
Phone: 916-242-8779 Ext. 3