The Inmar Analytics Forum is an annual event, held in Winston-Salem, NC, that brings together business professionals from the Promotion, Healthcare and Supply Chain industries to explore how data can be employed to drive conversion, create operational efficiencies and bring about improved business and patient outcomes. Offering attendees a variety of educational sessions featuring senior subject matter experts and world-class thought leaders, the Forum is an interactive information exchange delivering real insight into developing data-based solutions to today’s business and healthcare challenges. The Inmar Analytics Forum holds a unique place in the meeting space because of its focus on the practical application of data analytics and the attention given to using data to stimulate collaboration between manufacturers, retailers and healthcare providers/systems.