Lidia Rodriguez-Hupp is a well-known figure in 340B circles. But it’s a decidedly low-tech talent that has sustained her throughout her winding career: her people skills.

Her professional life has taken her from the airline industry, to serving as an aide to three former congressmen on Capitol Hill, to heading investor relations for a startup during the dot-com boom. Since landing in 340B, Rodriguez-Hupp has overseen software implementation, operations, compliance, and customer support. “I’ve done practically everything here, other than legal or finance,” she quips.

With all her diverse experience, The Craneware Group’s Chief Customer Officer finds a strong thread connecting it all.

“I’ve always been very customer- and relationship-driven,” she says. “I hesitate to say it as a businesswoman, but I put business second. I believe that relationships build your business. If you don’t have those, a contract is just a piece of paper.”

Deeper resources

Today, Rodriguez-Hupp oversees the largest group in the company, with employees based across the U.S. and in the U.K. (The Craneware Group is headquartered in Edinburgh, Scotland) reporting to her. She has responsibility for the combined support functions, including technical support and implementation; 340B audit and compliance, advocacy and industry relations, and contract pharmacy account management; and revenue integrity account management. Read More >>