Straight From the Stage: Are We Failing at Thought Leadership?
Join Katie Martell, Executive Director, Boston Content, as she discusses thought leadership in marketing, an excerpt from the How to Break the Curse of the Pharmacy B2B Consideration Set session at the Pharmacy Marketing & Sales Summit in Providence, RI.
Straight From the Stage: Know Your Customer and Their Social Media Behaviors
Join Tina Starkey, Marketing Speaker, as she discusses what social media platforms are important to customers and what their social media behaviors are showing, an excerpt from the Social Media Marketing session at the Pharmacy Marketing & Sales Summit in Providence, RI.
Straight From the Stage: What is Your Critical Number?
Join Russ Browder, President, Say it Up Front, as he discusses count —what is a person’s critical number, an excerpt from the Keynote Address at the Pharmacy Marketing & Sales Summit in Providence, RI.
Straight From the Stage: Pharmacist Q&A – As Pharmacists, How do You Interact With Digital Advertisements?
Join the discussion from the pharmacist Q&A panel as they answer questions from pharmacy B2B marketing and sales professionals, presented at the Pharmacy Marketing & Sales Summit in Providence, RI. Panelists Included: Brian Musiak, RPh, Director of Pharmacy, Kent Hospital Ted Gorham, MBA, RPh, Director of Pharmacy, Landmark Medical Center Jeffrey Newell, RPh, Former VP […]
Straight From the Stage: How do we Break the Curse of the Consideration Set?
Join Katie Martell, Executive Director, Boston Content, as she discusses how to break the free from the pack when the pack looks the same to the buyer, an excerpt from the How to Break the Curse of the Pharmacy B2B Consideration Set session at the Pharmacy Marketing & Sales Summit in Providence, RI.
Straight From the Stage: Video Myths Debunked
Join Tyler Lessard, Vice President of Marketing, Vidyard, as he discusses How You Can Use Video, an excerpt from the How to Fast Forward Your Marketing Strategy With Video session at the Pharmacy Marketing & Sales Summit in Providence, RI.
Straight From the Stage: What do we do in a world of distrust?
Join Tina Starkey, Marketing Speaker, as she discusses how to gain user’s attention in the digital space, an excerpt from the Social Media Marketing session at the Pharmacy Marketing & Sales Summit in Providence, RI.
Straight From the Stage: Email Marketing with Jay Schwedelson
Q: Should I be emailing my database more or less right now? Email has seen a surge in performance over the last 100 days. B2B open rates are up 16% and B2C open rates are up 16% overall. As marketers are unsure of where recipients are located physically (home or office) email allows them the best […]
Straight From the Stage: Rehumanize Communication with Ethan Beute
Q: How should we change our messaging and outreach in this environment? The most common theme I hear when I’m in these conversations is, in short, “more empathy.” Empathic messaging and outreach require that we meet people where they are emotionally, psychologically, and practically. Nothing frustrates people more than being treated like a number; doing so […]
Straight From the Stage: Inbound Marketing with Dan Tyre
Q: Is it ok to prospect for new business in the Spring of 2020? Yes, it is. Although there have been quite a few curveballs so far this year, business is being conducted in many industries and 2020 is still a great time to start a relationship. Companies that practice the Inbound philosophy know that adding […]
