Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. More so than ever, the pharmacy is a destination frequented by consumers to purchase everyday household items, go grocery shopping, use public biometric health kiosks, receive vaccinations, and of course, fill prescriptions.
The integration of the pharmacy into everyday life presents a valuable opportunity for pharmaceutical companies to strategically partner with pharmacies so both parties, as well as patients, can achieve desired outcomes. The key to success is treating the retail pharmacy as its own marketing funnel, recognizing its potential to influence patients and consumers from the top-down and embracing the pharmacist as a key player along the way. The pharmacy’s ability to drive full-funnel performance presents a wide range of partnership opportunities for pharmaceutical companies, from awareness marketing to patient education to adherence messaging. Read more >>
