them when they come to your pharmacy. Often times, patients may think that you are too busy to talk to them. Utilize social media to remind them that they are the reason that your pharmacy is open and that you personally welcome their questions and their business. Tip Number 4 - Tell Stories Everyone loves a good story. In 1921, Earle Dickson, an employee of Johnson & Johnson, created the Band-Aid. His wife, Josephine, frequently cut and burned herself in the kitchen, and gauze and adhesive tape were not doing the trick. Earle placed some gauze in the center of a piece of tape and the rest is history! There are so many great stories in the history of pharmacy, along with new stories to tell. Tip Number 5 - Add Video Content Technology has given all of us the power to be the next Martin Scorsese. Well maybe not, but every smart phone on the market has video capability and flip video cameras are now priced under $100. You could tell nervous first-time parents how to administer a compound; but, what if you showed them through the power of video? And what if after they left your pharmacy, they could go online and watch it again? Video also can be used to introduce a new team member on your staff or just to reacquaint some of your long- time team members with your customers. Tip Number 6 - Add Photos and Encourage Photos A picture says a thousand words and as you remember from Tip 1, Facebook only allows you 420 characters per post. So use pictures to tell the story.Have a new product? Post a picture. Did your employees participate in a community event? Post a picture. Consider creating a photo submission policy and encourage your followers to post pictures,too.Encouraging photos is a way for people to connect with your pharmacy. Tip Number 7 - Ask Questions Everyone has an opinion and everyone loves to share it. Ask your followers to share them. In a recent Facebook update, polls were introduced. Polls engage your audience and give you great feedback as well. Everyone is going to need sunscreen this summer. Are you carrying the brands your customers want? Ask them.Want to make your customers feel special? Ask if any are planning a wedding, a special anniversary or a big trip. You’ll find out who is and make them feel special. I A C P C U S T O M Rx C O N N E C T I O N I A C P R X . O R G 11
Custom Rx Connection August 2012
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