Tip Number 8 - Respond to Posts Imagine going to a party and someone engages you in conversation; you make eye contact while they are talking to you and then you walk away without saying anything back. Not good, right? Be sure and respond to your posts. While it is recommended to respond in a timely fashion, that is not always possible. So here is a tip within a tip: if you post something that you believe will generate responses, include the following:“If you have questions about xyz, come into the pharmacy or call us at 123–4567 and we’ll be happy to answer your questions.” And when you do address comments, use their name in your response. The most important word to a customer is that person’s name. Tip Number 9 - Keep the Tone Conversational You may have noticed that in the previous example I used the contraction, “we’ll.” Keep the tone of your posts conversational.Use contractions and make it informal. You want to reach the largest population possible and you want to come across as friendly, yet professional. Tip Number 10 - Network with Other Businesses Pharmacies are not the only ones getting into social media. Physicians and hospitals are spending increasingly more time on social media; just Google Mayo Clinic and see all the interesting things they are doing, from YouTube to Twitter. Connecting with other healthcare providers on social media is a great way to introduce your pharmacy to your fellow healthcare providers. This is also a terrific opportunity to partner with businesses that have similar clientele. Connect with the gym up the street, the health food store nearby, or perhaps the salon around the corner. Tip Number 11 - Post during High-Traffic Times Sure, it might be easy to update your Facebook page at 10 p.m.; but, unless 12 I A C P C U S T O M Rx C O N N E C T I O N I A C P R X . O R G
Custom Rx Connection August 2012
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