Dr. Lisa Faast is a pharmacy profit strategist, business coach, and unapologetic champion for independent pharmacy owners. As the founder of DiversifyRx and Pharmacy Badass University, she helps owners move beyond PBM frustration and build stronger, more profitable, more sustainable pharmacies. With decades of real-world pharmacy ownership, operations, marketing, and clinical experience, Lisa specializes in turning overwhelmed pharmacy owners into confident pharmacy CEOs. Her expertise includes non-PBM revenue, pharmacy marketing, team development, cash flow improvement, AI, and practical growth strategies that actually work in the day-to-day chaos of pharmacy life. She brings equal parts strategy, tough love, and pharmacy badass-ness to every stage, training, and conversation.