Pharmacy Marketing & Sales Summit

April 19-20, 2018

Providence, RI
Omni Providence Hotel

Overview Video



What to Expect
What To Expect

The Pharmacy Marketing and Sales Summit, April 19-20, 2018 will be the first of its kind. Two days in historic Providence, jam packed with marketing ideas and insights, educational sessions with keynote speakers, networking, and of course nightly entertainment!

Why Attend
Why Attend

Travel to Rhode Island and join us at our 1st Pharmacy Marketing and Sales Summit by RXinsider. Attendees will learn from one another, find inspiration, and create connections to help their company's marketing flourish.

At the summit you will see presentations from exceptional speakers, interact with other marketing professionals in educational breakouts, and emerge in one-of-a-kind networking opportunities.

The Venue
The Venue

We're excited to host our Summit at the Omni Providence Hotel located in the center of one of New England's most historically significant cities - full of culture, history, and nightlife. Don't wait until the last minute, book your room early to get the special PMSS rate.

PMSS 2018 Registration Now Open!

Don't miss out, register today!

Schedule at a Glance

Subject to change

THURSDAY, APRIL 19th


7:30 AM
REGISTRATION AND BREAKFAST
8:30 AM
KEYNOTE PRESENTATION
9:30 AM
ONBOARDING & TRAINING

Master how to quickly onboard and train your staff to be knowledgeable on the pharmacy market. Dr. Stanton will present a tool, COREreadiness, which is a pharmacy-specific online learning platform designed to assist businesses and professionals in learning about pharmacy's vast and complex industry.

DR. SHANNON STATON, RXINSIDER

10:00 AM
LEARNING TO LEVERAGE PHARMACY TECHNICIANS

Pharmacy technicians are often overlooked and underutilized in their role as “gatekeepers” within the pharmacy. In this session, we will discuss strategies and best practices on how to effectively recognize and utilize pharmacy technicians, as part of the sales and marketing process.

MIKE JOHNSTON, NPTA

10:30 AM
BREAK
10:45 AM
PEER ROUND TABLE COLLABORATION

Peer-to-peer round table collaboration on innovative solutions to reach the pharmacy community.

12:45 PM
LUNCH
1:30 PM
EMAIL MARKETING: A PRESCRIPTION FOR BUSINESS SUCCESS

Email marketing remains the single most effective strategy for communicating and selling in the B2B space. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success.

HANK HOFFMEIER, ICONTACT

2:30 PM
WELCOME TO THE INBOUND REVOLUTION

This session will take you through an overview of the transition in buyer behavior over the last ten years and describes one of the most significant changes to impact business in the last five decades. You will learn the underlying fundamentals of inbound marketing, inbound sales and why this should be a priority for business leaders worldwide.

DAN TYRE, HUBSPOT

4:00 PM
CLOSING
 
 
6:30 PM
FOOD. ENTERTAINMENT. CONNECTING.

Join us in the heart of downtown Providence at the historic Dorrance restaurant. Once a Federal Reserve Bank, the venue maintains the timeless elegance with a contemporary style.

FRIDAY, APRIL 20th


7:30 AM
BREAKFAST
8:00 AM
30 TRADE SHOW TIPS AND TRICKS IN 90 MINUTES

The art of exhibit design, budget management, and establishing goals and objectives for exhibition success.

CANDY ADAMS, “THE BOOTH MOM®”

9:30 AM
THE POWER OF PERSONALIZED COMMUNICATION

As the world moves toward personalized solutions, learn how to implement printed communication as part of your marketing mix.

BRIAN BUTLER, THE ALLIED GROUP

10:00
BREAK
10:15 AM
HOW TO DRIVE BUSINESS RESULTS WITH CRM

Companies in the Healthcare & Life Sciences industry are under extraordinary pressure to grow revenue and increase market share. In this session, we will discuss strategies and best practices on how to drive business results by leveraging Customer Relationship Management (CRM) processes and technology.

TIM CONWAY, SALESFORCE

10:45 AM
FROM THE HORSE'S MOUTH

A Q&A panel with hospital directors, independent owners, and chain executives focusing on their communication preferences.

12:15 PM
CLOSING & THANK YOU
12:30 PM
LUNCH


Speakers

Christopher Jerry
After experiencing a personal tragedy in losing his two-year-old daughter Emily to a medication error, Chris Jerry has dedicated his life’s work to finding technologies and best practices that can help eradicate these types of preventable medical errors from happening to others. Since 2006, he has worked tirelessly, engaged with leading healthcare providers around the world, as well as, with medical technology innovators, discovering effective solutions and strategies proven to save lives.
Keynote Speaker

Christopher Jerry

President/CEO, The Emily Jerry Foundation

Hank Hoffmeier
Hank Hoffmeier is Manager of Strategic Services at iContact. With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy. Hank is an author, speaker and host of a marketing podcast, Hank's Business and Marketing Tips, available on iTunes.
Email Marketing: A Prescription for Business Success

Hank Hoffmeier

Strategic Insights Manager, iContact

Candy Adams
Candy Adams, CTSM | CEM | CMP | CMM, affectionately known throughout the trade show industry as “The Booth Mom®”, is the definitive source for exhibiting best practices. With 25+ years’ experience as an exhibit and event project manager, 450+ shows under her belt, 20+ years as an award-winning columnist and conference faculty member for EXHIBITOR magazine, and holding 4 industry certifications, she's the go-to guru for exhibit management.
30 Trade Show Tips & Tricks in 90 Minutes

Candy Adams

CTSM | CEM | CMP | CMM, “The Booth Mom®”

Dan Tyre
Dan Tyre joined HubSpot as a member of the original team in May of 2007 as the first salesperson for the company. Since then, he has held various positions in sales, sales management, recruiting, training, and expansion of the HubSpot sales team as it has grown from a 10 person start up to $300M+ annual revenue & more than 275 high-performing sales professionals. Along the way, Dan worked in the Small Business Division, the Agency Partner Program, HubSpot International & HubSpot for Start Ups, helping early-stage entrepreneurs adopt inbound sales & marketing technology and processes to scale.
Welcome to the Inbound Revolution

Dan Tyre

Director, Hubspot

Brian Butler
Brian Butler is Vice President of Business Development for The Allied Group, a leading provider of marketing and fulfillment programs for the life science, healthcare, education and financial services industries. He is author of two books, Find ‘Em, Get ‘Em, Keep ‘Em—Proven Strategies for Attracting, Acquiring and Retaining the Right Customers and the recently released In Search of…Customers!, both published by Outskirts Press. Brian has given keynote addresses and presentations for organizations such as AARP, IBM, One Communications, and Atlas Travel International.
The Power of Personalized Communication

Brian Butler

Vice President Business Development, The Allied Group

Mike Johnson
Mike Johnston is Chairman and CEO of the National Pharmacy Technician Association (NPTA), the largest professional organization representing over 100,000 pharmacy technicians. Mike, a Certified Pharmacy Technician (CPhT), is dedicated to improving pharmaceutical care through increasing the regulatory standards, education and utilization of pharmacy technicians. He is author of numerous pharmacy-related textbooks, publisher of Today’s Technician™ magazine and a voting delegate of the United States Pharmacopeia (USP).
Learning to Leverage Pharmacy Technicians

Mike Johnston

Chairman/CEO, National Pharmacy Technician Association (NPTA)

Shannon Staton
Shannon joined RXinsider in 2016 to lead the COREreadiness team, a shared division of RXinsider and CORE Higher Education Group. Shannon is dedicated to providing businesses and professionals in the pharmacy market with the education and training they need to be successful in the industry. Shannon is a registered pharmacist in the state of Rhode Island and previously worked in various roles in community pharmacy. She also serves as the Membership Director for the Rhode Island Pharmacists’ Association. She is ingrained in the profession of pharmacy and has presented at numerous events over the past few years.
Onboarding & Training

Dr. Shannon Staton

Director of Education and Professional Development, RXinsider

Tim Conway
Tim Conway is a Vice President with Salesforce, a leading cloud-based technology company. He leads an organization that focuses on driving business value for customers in the Healthcare and Life Sciences industry. Prior to Salesforce, Tim held various leadership roles focused on Digital Commerce. Tim received an Engineering degree from Worcester Polytechnic Institute and an MBA from Babson College.
How to Drive Business Results with CRM

Tim Conway

Vice President, Salesforce