What is Sustainable Cold Chain Packaging?
Sustainable cold chain packaging is reusable, recyclable, eco-friendly thermal packaging, and it is key to delivering on your sustainability goals and promises.
Sustainable packaging is the packaging your consumers want and expect to see when they receive your cold chain products. No longer a nice-to-have or feature – sustainable cold chain packaging is a must-have.
Just a few years ago, reduce, reuse, recycle was a catchy slogan.
Now, thanks to the glaring impacts of climate change, same-day delivery packaging, an increase in direct-to-consumer purchasing models, government and legal regulations, and the global pandemic – people clearly see the impacts of over-packaging and the persistent use of packaging that cannot be recycled, reused, or repurposed.
“79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.
COVID-19 has increased consumer awareness and commitment to buying sustainably: 67% of consumers said that they will be more cautious about the scarcity of natural resources due to the COVID-19 crisis, and 65% said that they will be more mindful about the impacts of their overall consumption in the “new normal”.” (VendingMarketWatch)
Companies need to remember that consumers care about who they buy from and expect companies to do more than talk about sustainability. Lean initiatives, internal recycling programs, energy conservation, reusable solutions, and recyclable products should be part of every company’s sustainability plan.
Consumers expect it. Governments demand it. Your competitors are doing it. Using sustainable cold chain packaging is a must.
