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Coca Wine (cara. 1895): A vintage "patent medicine" trading card from the Victorian era


Coca Wine

...Coca Wine. For fatigue of mind and body. Guaranteed absolutely pure. Increases appetite, promotes digestion, and produces sound and refreshing sleep. Magee, Marshall & Co Ltd Bolton & Wigan...

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Promotional trading cards of all types were popular during the Victorian era (soap, tonics, sewing machines, shirts, hats, etc.), and patent medicines were no exception. People would collect and trade these trading cards. Manufactures of patent medicines would design and print these cards, then provide them as promotional giveaways to the drug stores that carried their patent medicines. Many cards have survived and the artwork in many cases is magnificent. 

As a complimentary service, RXinsider provides FREE, high-resolution downloads of many vintage pharmacy ads and imagery. Simply complete the form on the following webpage, and you will be presented with a download button to download the files for printing and framing in a .zip file.