Pharmacy500 Marketplace

OTC, Vitamins, Supplements

Merchandisers of OTC Products, Vitamins, Supplements...

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Aisle OVERVIEW

Pharmacies, particularly community/retail, sell a wide variety of items beyond prescription medications. These products can be categorized into several groups and are typically offered for consumer use, supporting health, wellness, and daily living needs. Pharmacy merchandise encompasses over-the-counter (OTC) drugs, health and beauty products, medical devices, dietary supplements, personal care items, and other related goods.

Company Profiles

Pharmacy500

The Pharmacy500 is awarded to 500 pharmacy supply chain businesses and associations that significantly impacted dispensing pharmacies in the U.S. over the past year.

Pharmacy500 Benefits

The following are complimentary benefits extended to Pharmacy500 companies and associations (coming this spring!)

Company listings in the Platinum Pages Buyer’s Guide, 20Ways publications, and RXinsider website
Company inclusion in the 20Ways themed Buyer’s Guide
Unlimited job postings in the Pharmacy500 Career Center *Unlimited through 2025
Tradeshow promotional resources including Pharmacy500 floor stickers and lanyards
Two posts (annually) in RXinsider’s Pharmacy Market BUZZ news feed

Who are the Pharmacy500 and what are the selection criteria?

The Pharmacy500 includes:

Companies within the Pharmacy Supply Chain
National Pharmacy Trade Associations

The Pharmacy500 Selection Committee applies the following criteria to determine the list of 500:

Offers and actively markets at least one product or service to dispensing pharmacies
Dispensing pharmacies comprise at least 25% of their customer base
Has an estimated annual revenue exceeding $500,000
Has five or more full-time employees, and has been in business for more than two years
Has a national presence
Exhibited at one of the following national conferences in the previous year: APhA; ASCP Annual Meeting & Exhibition; Asembia’s Summit; ASHP Midyear Clinical Meetings & Exhibition; Cardinal Health RBC; McKesson ideaShare; NACDS Total Store Expo; NASP Annual Meeting & Expo; NCPA Annual Convention and Expo; Pharmacy Futures (ASHP Summer); ThoughtSpot.

The following supply chain segments are critical to pharmacy operations and patient care, but are excluded from the Pharmacy500 simply due to volume:

Manufacturers and Merchandisers of Pharmaceuticals
Manufacturers and Merchandisers of Devices and OTC Products
Colleges of Pharmacy
State Associations
Government Agencies and State Boards of Pharmacy
Pharmacy Fraternities & Sororities
Dispensing Pharmacies, Health Systems, Chains, Payors, and PBMs

Product Highlight SHOWCASE

The Latest Market BUZZ

Kick off 2026 with 20Ways Winter Retail, Community – Specialty – LTC Edition

Announcements

Subject Matter Expert & Thought Leader PROFILES

Resources & Awareness

Profile: breathROX

breathROX are sugar-free breath mints with zinc that deliver a candy-like flavor and fresh breath. Learn more by exploring our 20Ways publications!

Profile: Anda, Inc.

With offerings of more than 13,500 products needed for your pharmacy, spanning from branded and generic drugs, OTC medications, pharmacy operations supplies, and MORE. Learn more by exploring our 20Ways Publications.

The Pharmacy Ecosystem

This visual represents the comprehensive structure of the modern pharmacy landscape, capturing the interconnected roles, settings, specializations, and operational elements that support patient care and drug distribution. Developed by RXinsider, the ecosystem map is designed to serve as a foundational reference for education, training, communication, and strategic planning across the pharmacy industry.