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What to Expect
What To Expect

The Pharmacy Marketing & Sales Summit, April 10 - 12, 2019, is the only conference exclusively for marketing and sales professionals within the B2B pharmacy market. Enjoy three days in historic Providence, jam-packed with marketing ideas and insights, educational sessions with keynote speakers, networking, and of course nightly entertainment!

Why Attend
Why You Should Attend

Attendees will walk away from the dynamic sessions with practical tools, actionable methods, and growth strategies to implement the moment after getting back to the office.

Not to mention, the one-of-a-kind networking opportunities with other marketing/sales professionals who have been in your shoes and shared similar experiences.

Attendees PMSS

Schedule at a Glance

Subject to change

WEDNESDAY - APRIL 10TH


7:00 PM
WELCOME RECEPTION

Location TBA

THURSDAY - APRIL 11TH


8:15 AM
REGISTRATION AND BREAKFAST
9:30 AM
KEYNOTE PRESENTATION
10:30 AM
HOW TO FAST FORWARD YOUR MARKETING STRATEGY WITH VIDEO

An interactive discussion on the latest trends in video marketing and how any business, big or small, can get on board with video to fast forward its marketing and sales strategy.

11:00 AM
BREAK
11:15 AM
HOW TO BREAK THE CURSE OF THE B2B CONSIDERATION SET

Reveal what attention-strapped buyers really want in a B2B purchase, share how leading brands position themselves in a new light, and galvanize buyers to take action, and help you break through the noise, earn trust, and drive growth.

12:00 PM
LUNCH
12:45 PM
PEER ROUNDTABLE COLLABORATION

Peer-to-peer roundtable collaboration on innovative solutions to reach the pharmacy community.

3:15 PM
BREAK
3:30 PM
LEVERAGING PHARMACY TECHNICIANS

Pharmacy technicians are often overlooked and underutilized in their role in sales and marketing within pharmacy. Hear about strategies and best practices on how to effectively recruit and utilize pharmacy technicians as part of your sales and marketing team.

4:00 PM
CLOSING
6:30 PM
FOOD. ENTERTAINMENT. CONNECTING.

Join us downtown in the heart of the arts and theater district at Backstage Kitchen + Bar at Hotel Providence.

FRIDAY - APRIL 12TH


7:30 AM
BREAKFAST
8:00 AM
FROM THE HORSE'S MOUTH

A Q&A panel with hospital directors, independent owners, and chain executives focusing on their communication preferences.

9:30 AM
EXHIBITING IN HEALTHCARE

Maximize your investment on the trade show floor. Gain tips, experiences, and strategies to increase engagement.

10:00 AM
BREAK
10:15 AM
TEN-MINUTE TECH

Interactive, rapid-fire collaboration on unique technology tools, software, and platforms.

11:15 AM
SOCIAL MEDIA MARKETING IN 2019

Algorithms are changing, and organic reach has plummeted. How to cut through the clutter and break through with compelling content for your audience.

12:15 PM
CLOSING
12:30 PM
LUNCH

"Favorite" Sessions will Return

From the Horse's Mouth

Peer Round Table Collaboration



Speakers

Russ Browder
Russ Browder works with leaders, innovators and teams as an executive coach. Russ is a Fulbright scholar who also teaches and researches entrepreneurship and corporate innovation at Baylor University. Previously, Russ served as global marketing director of implantable cardiac devices for St. Jude Medical, as senior marketing manager of electronic health records at General Electric, and as communications director for a healthcare non-profit.
Keynote Speaker

Russ Browder

President, Say it Up Front

Tyler Lessard
Tyler heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on the intersection of art and science to create exceptional customer experiences. When he’s not chasing higher engagement rates, he can found chasing one of his four wonderful children or watching Westworld, Game of Thrones, Ozark and Dora (yes, she is still exploring!)
How to Fast Forward Your Marketing Strategy With Video

Tyler Lessard

VP Marketing, Vidyard

Katie Martell
Named one of the "most fascinating people in B2B marketing," a “marketing expert to follow,” and a top marketing writer on LinkedIn, Martell is a millennial CMO and the world’s first “Director of Buzz” who now advises high-growth brands as an on-demand marketer. Martell is a frequent speaker and emcee at conferences including TEDx, INBOUND, and Spiceworld, and serves as the Co-Executive Director of Boston Content, the city's largest nonprofit community of content professionals. She is the author of the forthcoming book “Rabble Rousers: How Transformative Voices Change Apathy into Action.”
How to Break the Curse of the B2B Consideration Set

Katie Martell

Executive Director, Boston Content

Mike Johnston
Mike Johnston is Chairman and CEO of the National Pharmacy Technician Association (NPTA), the largest professional organization representing over 100,000 pharmacy technicians. Mike, a Certified Pharmacy Technician (CPhT), is dedicated to improving pharmaceutical care through increasing the regulatory standards, education and utilization of pharmacy technicians. He is author of numerous pharmacy-related textbooks, publisher of Today’s Technician™ magazine and a voting delegate of the United States Pharmacopeia (USP).
Leveraging Pharmacy Technicians

Mike Johnston

Chairman and CEO, National Pharmacy Technician Association

Stephen Ross
Stephen Ross, Vice President, Creative, has been generating unique design solutions across industries for more than two decades. His work includes exhibits and experiential marketing as well as point-of-sale material, advertising programs, and consumer product packaging. Stephen has won awards both for graphic and for 3D design, and he has collaborated on innovative brand promotions for companies such as IBM, Motorola, Disney, Eddie Bauer, Jaguar/Land Rover, Biogen, Celgene and Genzyme. Stephen leads the Access design team in developing creative strategies for clients.
Exhibiting in Healthcare

Stephen Ross

Vice President, Creative, Access TCA

Tina Starkey
Tina Starkey is a modern marketer with more than 14 years of experience developing and executing social and digital marketing strategies. She has a passion for creating authentic connections and creating richer experiences for both brands and consumers. Currently, she leads social and influencer marketing for the American Cancer Society.
Spotlight on Social Media

Tina Starkey

Director of Social Media, American Cancer Society

The Venue

The Providence Biltmore, located in the heart of downtown Providence, Rhode Island, is a landmark hotel with an illustrious past. Designed by the celebrated firm Warren and Wetmore, the architects behind New York City’s Grand Central Station, the hotel debuted to widespread acclaim in 1922 and quickly became the tourist and social center of Providence. Today, deeply woven within the city’s fabric and culture and beloved by generations of guests, the Providence Biltmore is an authentic Providence tradition.