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The Importance of Health Literacy

National data indicate that more than one-third of U.S. adults have limited health literacy, which contributes to poor health outcomes and affects patient safety, and healthcare access and quality. Although several tools screen for limited health literacy, they are primarily used for research.1


VUCA Health, a Lumistry Company, offers tools for patients to help them understand their health and medications. Their purpose all comes down to improving health literacy. At VUCA Health, they want to empower patients with trusted and easy-to-comprehend information to participate in care decisions and self-manage their health.


Their library of solutions includes medication-specific videos that discuss indications. VUCA Health also offers guides to using inhalers, self-injection techniques, and more. And they have a wide-ranging compilation of vital information for specific disease states. 


The video collections are:

• Available in both English and Spanish.

• Designed for 5th-grade reading level.

• Average about two minutes in length.

• Professionally produced for enterprise quality.

• No exchange of personal health information is needed.


31-martha-jones

Posted by: Martha Jones

Marti Jones brings more than 20 years of integrated communications experience from world-renowned organizations. Marti’s career has grown from raising awareness and funds for the American Red Cross before and after 9/11 to leading strategy for brands such as Mayo Clinic, Duke Health, and M Health Fairview, which included communications for change management and COVID-19.
Marti's messaging portfolios are supported by her academic background and proven methodology, as she taught writing at the University of Minnesota and honed her craft at UnitedHealth, UCare, and RXinsider, Revel Health and Hill and Knowlton.

Marti received her master’s degree in public affairs and administration from George Washington University and Bachelor of Arts degrees in communications and psychology from Augustana University.

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