Improving patient engagement and adherence rates are top priorities for most independent pharmacies, and they often go hand in hand. When medications are taken as prescribed, it not only promotes better health outcomes for patients, but it means more predictable, steady revenue for your pharmacy. Plus, you’ll have more opportunities to interact with patients and keep them engaged with your store. The downside is it’s not always easy to increase patient compliance because there are many reasons a patient may not be taking their medication. Factors typically include cost, unpleasant side effects, transportation issues, or simply not understanding the directions. That’s why BestRx provides pharmacies with access to a variety of tools and integrations that can help. Aside from traditional methods, such as medication counseling, patient reminders and unit/multi-does packaging, here are three integrations that boost patient engagement and adherence:
1. DrFirst’s RxInform Program
BestRx pharmacies are automatically enrolled in RxInform, a program designed to decrease new prescription abandonment and increase adherence. The program utilizes patient outreach to support your store’s education and adherence efforts for the 1,900 participating medications. Through the integration, whenever a patient is prescribed one of the participating medications, they will receive a text message from RxInform. The message is sent automatically after adjudication and contains a link to a variety of medication-specific materials, including:
• Educational resources.
• Financial assistance that may be available (such as manufacturer copay cards).
• Logistical information for your pharmacy.
This information serves as an extension of the resources you’re already providing to deliver better results. In fact, pharmacies see a 6-11% pickup rate increase for patients who receive and open the outreach message versus those who don’t.
The Bottom Line: RxInform can help you increase your prescription revenue and reduce the amount of time spent on reminders and return to stock activities for abandoned scripts. The program also has a high patient satisfaction rate, and it has proven to be a valuable adherence tool for patients of all ages, genders and socio-economic groups. Plus, if a patient does not want to receive these messages, they can opt out at any time. Read more >
