Independent pharmacies today are facing a long list of challenges, from reduced reimbursement rates and new legislation to rising overhead costs and staffing shortages. While it may feel like so much is out of your control, adopting a more proactive approach to managing your pharmacy can help you better navigate these and any future obstacles that may arise. Here are five ways to manage your pharmacy like a pro:
Market Your Store
Marketing is so much more than occasionally promoting your OTC sales and services. It’s about what steps you’re taking to keep your current patients engaged, how you’re building awareness within your community, and attracting new customers as well. That’s why BestRx’s pharmacy software includes multiple tools to help you achieve all these things, including:
• Automated email and text messaging, from refill reminders and pickup alerts to remote payment and online review requests, and quick, real-time communication via two-way chat.
• Linking your OTC inventory and sales promotions to your Google Business Profile for better online visibility.
• A Customer Loyalty Program to encourage repeat business.
• Added convenience with prescription and OTC deliveries and patient apps for quick online refill requests.
