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Thriving in the New Normal with Digital Pharmacist

In the age of COVID-19, people realize the essential nature of pharmacies. However, the pandemic presents challenges for independent pharmacies to overcome to sustain operations, grow customers, and increase profits. These distinctive pharmacies need a multi-prong approach to not just survive but also thrive. 


What independents have on their side is that community members know —more than ever— the importance of supporting independent businesses. Customers receive heighten personal service and friendliness that make a difference when time is of the essence or questions arise to ensure medication instruction.


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However, independent pharmacies must stay abreast of innovation, do more for customers, and still compete with national chains. What gives them more edge is a comprehensive digital strategy. This advantage comes in the form of Digital Pharmacist.


The pharmacy receives a platform of online tools and services to enhance patient engagement. Digital Pharmacist offers seamless integration to attract new customers: a best-in-class, cloud-based IVR system, secure two-way messaging, website development, digital marketing, and a branded mobile app. The products work with over 60 pharmacy management systems and comply with HIPAA and ADA regulations, making them easy to add to your existing systems. 


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Posted by: Martha Jones

Marti Jones brings more than 20 years of integrated communications experience from world-renowned organizations. Marti’s career has grown from raising awareness and funds for the American Red Cross before and after 9/11 to leading strategy for brands such as Mayo Clinic, Duke Health, and M Health Fairview, which included communications for change management and COVID-19.
Marti's messaging portfolios are supported by her academic background and proven methodology, as she taught writing at the University of Minnesota and honed her craft at UnitedHealth, UCare, and RXinsider, Revel Health and Hill and Knowlton.

Marti received her master’s degree in public affairs and administration from George Washington University and Bachelor of Arts degrees in communications and psychology from Augustana University.

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