Collaboration with Tabula Rasa HealthCare delivers digital offerings to support pharmacy engagement, patient outcomes
IRVING, Texas, Oct. 25, 2021—Health Mart® announces the release of Health Mart Digital Portfolio, a solution designed to help pharmacies attract new patients, highlight unique pharmacy services and build stronger relationships within the community.
Health Mart Digital Portfolio, powered by Tabula Rasa HealthCare’s (TRHC) PrescribeWellness platform, provides pharmacies with a new suite of digital tools and services. The portfolio includes a consumer web portal and mobile application, to enhance pharmacy reach and patient outcomes through a multichannel online platform. Through TRHC’s PrescribeWellness solution, Health Mart will also offer dedicated customer support, pharmacist training and concierge marketing services.
Improving patient care through technology
Offered as part of the basic service, capabilities include the ability to display pertinent pharmacy contact information through a pharmacy landing page – a new channel in addition to the current store locator on healthmart.com. It also includes a customer portal, giving pharmacies the ability to provide an easy-to-use prescription refill option for patients.
“As a pharmacist, I know the importance of asking patients the right questions. Those are critical conversations,” said Eyad Farah, president of Health Mart & Health Mart Atlas. “The digital tools we’re rolling out for Health Mart pharmacies today will meaningfully impact our profession and patient care – specifically, critical interactions between patients and their pharmacist.”
Expanding community pharmacy tools
"Our patients continue to expect convenient and accessible avenues to seek care," said Jonathan Marquess, PharmD, Health Mart franchisee owner and PrescribeWellness customer. "This exciting collaboration between Health Mart and PrescribeWellness presents new ways for pharmacies to meet patients where they are for the delivery of personalized care."
In addition, a subscription-based, premium offering will allow pharmacies to build a custom website. Premium capabilities include access to the PrescribeWellness Patient Engagement Center (PEC), a centralized dashboard for actionable patient and pharmacy data. In addition to real-time communication via secure, HIPAA-complaint two-way chat.
“Paramount to our mission is providing pharmacists with solutions to better engage patients through personalized means,” said Kelli Kovak, RPh, MBA, executive vice president for TRHC’s MedWise HealthCare Division. “This important expansion of our collaboration between Health Mart and PrescribeWellness significantly extends our nationwide pharmacy footprint and adds to our growing software-as-a-service offering.”
About Health Mart
Health Mart® is the nation’s fastest-growing independent pharmacy franchise with approximately 5,000 community pharmacies across all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, and how to take advantage of lower-cost medication options. Patients can find a Health Mart pharmacy by visiting healthmart.com.
As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and collaborate with patients and other healthcare providers to help patients manage and improve their health. The Health Mart franchise is owned by Health Mart Systems, Inc., which is part of McKesson Corporation. Pharmacists and pharmacy owners interested in learning more can explore join.healthmart.com.
About Tabula Rasa HealthCare
Tabula Rasa HealthCare, Inc.® (TRHC) (NASDAQ: TRHC), provides medication safety solutions that empower healthcare professionals and consumers to optimize medication regimens, combatting medication overload and reducing adverse drug events – the fourth leading cause of death in the US. TRHC’s proprietary technology solutions, including MedWise®, improve patient outcomes, reduce hospitalizations, and lower healthcare costs. TRHC’s extensive clinical tele-pharmacy network improves care for patients nationwide. Its solutions are trusted by health plans and pharmacies to help drive value-based care. For more information, visit TRHC.com.
About PrescribeWellness
TRHC’s PrescribeWellness solution is a leading cloud-based patient relationship management technology that facilitates collaboration between more than 10,000 pharmacies, payers, providers, pharmaceutical companies and their patients for better health. Visit prescribewellness.com.
PR Contact
Kristen Breland
Public Relations
Kristen.Breland@McKesson.com
