Let’s face it, no company is going to come out and say their customer service is awful. In fact, according to nearly every company, their customer service is a “top priority”. However, we’ve all experienced poor customer service at one point or another, proving that what some companies consider to be “excellent support” is anything but. Sometimes, poor customer service is just a temporary frustration, like having a less than attentive server while dining out. Other times, especially when it’s with a company you do business with regularly, it can have a much bigger impact. That’s why it’s important for independent pharmacies to do their research before choosing a software provider and other vendor partners. Otherwise, another company’s lack of support may wind up preventing your store from delivering consistent, quality care for your patients. Fortunately, there are ways to tell whether a company truly offers great service.
1. They have a happy, loyal customer base.
The biggest indicator a company has rock-solid customer service is how satisfied their customers are. Before selecting a vendor, be sure to spend some time reading their customer reviews. While not every review is an accurate representation of the company, you will be able to quickly identify trends with the quality of their product and their customer service. Talking to other independent pharmacies about their experience with different vendors (before and after the sales process) is another great way to get a behind-the-scenes look at a company’s customer service. Plus, if a company has a loyal customer base, or existing customers are going out of their way to recommend them, that’s another strong indicator of the quality of their service. No one is going to continue to do business with a company that provides awful service, or refer others, no matter how amazing their product may be.
2. They actively seek customer feedback.
Another sure-fire way to identify a company that prioritizes its customer service is looking at how open to feedback they are. A company that genuinely cares about its customers and their experience will be actively seeking feedback. Companies that regularly ask for feedback want to ensure their customers’ needs are being met now, and proactively identify ways they continue to do so in the future as well. Look for companies that utilize things like customer experience surveys, review requests, customer advisory boards and pilot programs. You should also consider how often a vendor is actually making enhancements to their product or processes, too. After all, collecting customer feedback is just step one, acting on that feedback is just as important! Read more >