This article was originally posted in its entirety on NimbleRx's blog: https://www.nimblerx.com/articles/digital-marketing-strategies-for-independent-pharmacies-in-2024
Independent pharmacies provide an essential service to their communities, but by limiting their reach to physical spaces they could be losing out on many new patients who could benefit from the unique value local pharmacies bring.
Digital marketing is an incredibly powerful tool to reach more patients and keep current ones engaged. Let’s examine a few key strategies community pharmacies can adopt for success in the ‘digital-first’ age.
You might be surprised to learn that patients you interact with, no matter their age, are most likely very digitally savvy!
A recent report by Pew Research found that 61% of those 65 and older own a smartphone and 75% of that same age group claimed to be regular internet users. 36.9 million Americans 59 and older report being social media users.
Most patients are probably online for a good part of their day. Statista has reported that on average, Americans spend five to six hours daily on their phone — and that is outside work of requirements.
By embracing digital modes of communication and advertising, you can reach patients of all ages where they spend a sizable chunk of their downtime. Read more >
