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iA Announces Reseller Agreement with BD

iA’s Symphony Software platform will integrate the BD Rowa™ Pouch Packaging Solution, expanding iA’s solutions offering to include compliance packaging

JOHNSON CITY, N.Y.- iA, a leading-edge provider of software enabled pharmacy automation solutions for retail, hospital, federal healthcare, and mail-order pharmacy markets, today announced a Reseller Agreement with BD (Becton, Dickinson and Company), a leading global medical technology company. The effort will result in the integration of BD’s Rowa™ Pouch Packaging Solution into iA’s Symphony Software platform, with iA serving as the exclusive distributor of BD’s Rowa™ Pouch Packaging Solution in specific market segments across the United States.

“We’re seeing unprecedented interest in pharmacy automation,” said Marvin Richardson, CEO of iA. “Across pharmacy, there is a real focus on patient care. We are working to take advantage of pharmacy automation to improve patient choice by providing patients with the ability to get their medications any way they want – in-store, at the drive-thru, via mail or express delivery to their home. Our collaboration with BD is an important step in ensuring that iA can work with our customers to provide for improved patient choice and convenience when it comes to prescriptions.”

“The BD Rowa™ Pouch Packaging Solution provides convenience and simplifies the at-home medication management process by creating patient-specific multi-dose packets. This exciting collaboration will extend the offering to traditional vial-filling pharmacies,” said Jason Strohm, vice president and general manager of Worldwide Dispensing for BD. “The BD Rowa™ Pouch Packaging Solution is a key offering in BD’s medication dispensing portfolio that is focused on simplifying pharmacy management and delivering the right care to patients, at the right time.”

iA, which has been recognized as a leader in high volume pharmacy automation, will integrate its intelligent pharmacy operations platform, Symphony Software, with BD Rowa™ Pouch Packaging to increase efficiency through dynamic prioritization — adjusting workload and preparing inventory to optimize throughput, all while delivering unparalleled quality control at every step of the fulfillment process. This collaboration will unleash the full potential of pharmacy across any pharmacy environment, including retail and specialty pharmacy.

Through this collaboration, iA will be the exclusive U.S. distributor of the BD Rowa™ Pouch Packaging Solution in specific segments, enabling the expansion of iA’s offering by adding the leading compliance packaging solution to iA’s suite of pharmacy automation solutions. It also allows iA to further build upon how it currently works in partnership across pharmacies, including community, healthcare, retail, specialty, and federal pharmacies.

“In addition to improving patient choice, there is a real opportunity to provide more patient-facing care,” added Richardson. “A software-driven pharmacy automation solution can help pharmacy providers remove mundane tasks from the everyday lives of pharmacists. This opens up time for them to perform services such as COVID testing and vaccinations, immunizations, and consultations. I’m excited to work together with our customers to unleash the full potential of pharmacy.”

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About iA
iA is a leading-edge provider of software enabled pharmacy automation solutions. With over 25 years in the pharmacy fulfillment business, iA has invented and developed a suite of software driven pharmacy automation solutions. From Symphony Pharmacy Operations Software Platform, to modular hardware and sophisticated counting and collation devices, iA is empowering pharmacists and unleashing the full potential of pharmacy. iA can run the prescription fulfillment process from end-to-end, helping pharmacies manage fulfillment and inventory to help lower costs, improve efficiency, and provide comprehensive Rx tracking and real-time support. For high volume centralized fulfillment or pharmacy operations — iA can help customers transform their pharmacy. For more information, visit

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