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Consumer Trends: Demand for Transparency and Natural Products Continues to Grow

Consumer Trends: Demand for Transparency and Natural Products Continues to Grow


Now more than ever, consumers are seeking to take ownership of their personal health. As we’ve spent the last year and a half working tirelessly to protect our bodies from illness, many have begun exploring self-care as a way of maintaining their health and wellness needs. “COVID has brought the importance of physical and mental fitness to the forefront of people’s consciousness,” says Chris Mosunic, PhD, Chief Clinical Officer for Vida Health. “Brushes with our own mortality often kickstart us onto paths we’ve been flirting with — whether that’s finally quitting a smoking habit, exercising more, or talking to someone about depression. COVID has been that kickstart for millions of people, not only in the U.S. but across the world.” This resurgence of personal accountability and self-education regarding our physical and mental health is expected to continue beyond the “end” of the pandemic. A study conducted by Social Nature ( a natural products resource) about consumer habits during and after the pandemic found the following:

• Participants were asked to list their top 10 sources of comfort and joy during the pandemic -Self-Care was the 2nd most popular answer with 46% of respondents listing it.

• Participants were asked about their top 5 permanent lifestyle changes – taking more preventative health measures was the 2nd most popular answer with 44% of respondents listing it.

• Participants were asked about their top 5 permanent shopping habit changes – continuing to buy healthier products was the 2nd most popular answer with 45% of participants listing it.


As consumers continue to remain conscious of how they treat their bodies, demand for natural products has continued to accelerate at a rapid pace – especially when it comes to food, medicine, and personal care items. Top reasons for this shift include the perceived safety of natural products (especially for preventative treatments), environmental awareness (sustainability), increased knowledge about our body’s holistic needs, as well as the need for greater transparency regarding ingredients and material sourcing. When it comes to self-health products, consumer focus has shifted away from traditional allopathic medicines and is now focused on natural, OTC products that can help maintain or improve overall health without the use of harsh chemicals or hidden ingredients. While the exact specifications on what constitutes a “natural” product may vary, there are some main differentiations. Most importantly, the product must contain ingredients that occur, or are produced from, natural sources. This may include botanical, biological, or mineral-based materials. Additionally, there is a premium on products that contain a limited number of added artificial ingredients. Increased concern over harmful chemicals and synthetics has resulted in consumers looking to replace these items with safer, equally effective ingredients that are gentler and healthier for their bodies.



Homeopathy, which has emerged as a front-runner in the natural products category, has a 200-year history of being safe and effective. While traditional pharmaceuticals often work to suppress symptoms, homeopathic remedies work gently and systematically with the body’s self-regulating mechanisms to heal. For this reason, homeopathic remedies have played a key role in the growth of the global natural products market. In fact, the market for homeopathic products could increase by as much as 18.2% by the year 2024. Furthermore, the growing prevalence of acute and chronic conditions that lack effective standard medical treatment will surely continue to drive consumer demand for products that can safely mitigate these symptoms.

One of the greatest advantages that homeopathy has over traditional allopathic medicine is the absence of side effects and interactions with other medications. With nearly half of all Americans (44%) taking at least one prescription medication, it’s not surprising that consumers are looking to minimize the potential for complications and reduce side effects wherever possible. The Relief Products® prides itself on providing natural products made with micro-doses of 100% natural active ingredients that are gentle yet powerful. Furthermore, TRP’s products are safe for adults and children 2+*, are non-addictive, and have never been tested on animals.

A recent survey completed by the American Association of Homeopathic Pharmacists (AAHP) found that when used properly with guidance, 95% of customers are satisfied after using a homeopathic remedy. This may be partially attributed to homeopathy’s ability to help increase a person’s overall health. While homeopathic medicine labels usually give one (primary) indication for each ingredient, often times that ingredient is effective in treating other conditions, leading to further improvement in the patient’s overall health and well-being. Homeopathic medicine provides a cost effective, wide ranging alternative to most expensive, single-focused OTC and prescription drugs.

The Relief Products®

At The Relief Products®, our mission has always been to help as many people as possible Stay Healthy, Naturally®. We believe in living a full and healthy life. We fulfill this mission by offering safe & effective homeopathic medicine designed to alleviate conditions that effect day-to-day living. While most of TRP’s natural products are focused in eye and ear care, the company offers over 30 different products that range across a variety of other categories including asthma & cough, digestive health, and pain management. Visit today to learn more about our brand, mission, and products.


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OTC Products, Vitamins, Supplements