According to datareportal.com, more than half of the world uses social media and 98% of all internet users are utilizing a search engine every month. People are looking online to choose the best options for the specific product or service they need.
What does this mean for your pharmacy?
As a business serving your community, your pharmacy has an opportunity to increase revenue by advertising your most sought-after products and services online. This includes your compliance packaging solution. All you have to do is follow a few important steps to be successful.
In 2020, 81% of shoppers researched their product online before purchasing. Before someone steps foot in your pharmacy, they have already researched online to see if you offer what they need. Your website is your opportunity to win new business. It is also an educational platform for new and existing customers. Your adherence solution should have it’s own page on your website under Services. It should also own a space on your main landing page so they can click to learn more. When designing your website page, be sure to use images of the package and a simple explanation of how it will help the user.
Social media is a great way to stay engaged with your customers and your community. It is important to cover topics that highlight your connection to your community and the value and convenience you provide to its members. When it comes to promoting your compliance package, try to post something at least one day each week. It can be something as simple as an image of the package or a testimonial from a happy customer. Medicine-On-Time offers members pre-canned messaging and graphics to save you time.
Did you know that video content generates 1200% more shares than text and image content combined? You don’t have to make professional videos. We live in a generation where home-made (or pharmacy-made) videos are equally appealing. Post a YouTube video or do a Facebook Live demonstrating how your compliance package works and how it can simplify the user’s life. Even better, record a video testimonial with a patient who already receives their medications expertly packaged by your pharmacy.
Offering an adherence solution is great. Including the patient’s daily vitamins and supplements and delivering it to their door is even better. Bundling services and branding a program your community will value is a great way to attract new customers and engage patients. To be successful, you need to create awareness. Update your website to convey the value you bring to your community by offering these special services. Make sure you share information about your program on social media on a consistent basis.
When you create flyers, brochures, and other printed materials to promote your adherence solution, include your website and social media pages. This encourages your viewers to research further online and follow the information you are consistently providing via your website and social media. Keep your message cohesive across all printed materials and online platforms.
Marketing your services and promoting your value online is a priority if you want to grow your business. All it takes is one hour a week of your time to set your pharmacy up for success.
Medicine-On-Time provides marketing assistance, coaching and valuable resources to save you time. If you have any questions about our products and marketing services or if you would like to learn how to become a Medicine-On-Time pharmacy, contact us today at firstname.lastname@example.org.