Pharmacy school doesn’t include a course on pharmacy marketing, but maybe it should. That’s because, as high-profile chains and internet pharmacies bombard patients with social media ads, digital advertising, and other types of marketing messages, independent pharmacies – especially new businesses — can be overshadowed. This is despite the many services and benefits a new pharmacy provides. But rather than accept this as a done deal, independent pharmacies can fight back. The following are a few tips to help pharmacies develop winning marketing and branding strategies that resonate with patients and put the pharmacy on a path to long-term success. Read More >