20Ways | Improving Patient Care & Pharmacy Profitability

20Ways Review Module | Spring 2011

WAY

Compounding for Optimal Patient Care,
Letco Medical
Let us show you how to improve patient care, increase your professional satisfaction, and diversify your business by adding compounding services to your practice.
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WAY

Pill Glide by FLAVORx
Increase patient compliance and quality-of-life by offering this unique solution to a common problem.
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WAY

Spanish for Pharmacists by RXinsider
Developing Spanish counseling skills will help increase patient compliance and build customer loyalty while setting your pharmacy's level of customer service apart from competitors.
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WAY

DOSIS L60 by Manchac Technologies, L.L.C.
The DOSIS L60 is the first viable robot that meets all your needs; whether it is handling your high moving drugs or supplementing your filling needs for the extemporaneous drugs in your formulary.
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WAY

CAMPOS by CAM Commerce Solutions
With one system, retailers can now automate every facet of their retail eCommerce / POS operation.
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WAY

InSite™ by Talyst - Your Complete Automated Dispensing Solution
InSite by Talyst offers long-term care (LTC) pharmacies a complete automated dispensing solution to meet the 14-day or less medication dispensing compliance. InSite offers both remote and central fill dispensing that increases pharmacy efficiency and cost-savings.
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WAY

Extra Strength D³10,000 IU by Superior Source
Our extensive line of MicroLingual® products dissolve under the tongue and are perfect for children, the elderly, bariatric patients and the 38% of Americans who hate to swallow pills.
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WAY

The 7PACK medication organizer by
Borin-Halbich, Inc.
Increase patient compliance and experience 40% - 70% margins by retailing innovative medication organizers by Borin-Halbich.
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WAY

The Wiley Protocol: BioMimetic and Bio-Identical Hormone Replacement by Wiley Systems
The Wiley Protocol is the world's first patented, biomimetic, and standardized system of BHRT for men and women. We offer complete packaging, dosing, educational options, and proprietary formulations for our partner pharmacies.
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WAY

Travel Care Centers
Developing a travel care center in your pharmacy will increase front store purchases, immunizations, and new customer traffic.
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WAY

Pharmacist Recruitment Advertising by RXinsider
When you need to hire a pharmacist, RXinsider's suite of recruitment advertising products saves money by maximizing advertisement dollars and by growing your qualified candidate pool.
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WAY

Pregnancy & Breastfeeding Exposure Information Toll-FREE Hotline (877) 311-8972 by OTIS
OTIS counselors offer pharmacists, health care providers and educators another source of support for their patients dealing with questions and anxiety about medications and other exposures during pregnancy or breastfeeding.
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WAY

Unguator Electronic Mortar and Pestle by
Health Engineering Systems
The Unguator EMP (Electronic Mortar and Pestle) will allow you to introduce compounding into your fast paced/high volume pharmacy in a safe, unobtrusive, and efficient manner while increasing store profits.
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WAY

PASS Rx^®by Centice Corporation
The PASS Rx^® provides solid dose medication verification. This system provides protection for patients and your business from quality related events that may occur due to human error.
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WAY

In-Pharmacy Patient Education Videos by SmartInteractions
Save explanation time, increase patient compliance, profits, and overall reputation. Patients watch high quality education videos while you fill their prescription.
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WAY

National CPR Training and Emergency Equipment by Code Red
Code Red's mission is to protect your employees and visitors from sudden cardiac arrest and workplace related injuries by providing a full turn-key solution for your pharmacy's emergency response needs.
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WAY

ReadiBand™ Sleep Reports by Fatigue Science
110 Million Adults complain of sleep problems. The ReadiBand™ provides a simple way to measure the extent of their sleep problems. 2/3's of the consumers are first time store customers.
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WAY

Lexicomp Online for Community Pharmacy™
by Lexicomp, Inc.
Lexicomp Online for Community Pharmacy™ offers a comprehensive, easy-to-use pharmacological resource allowing busy pharmacists to find answers faster and more efficiently while making safer medication decisions.
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WAY

Pharmacy Technician Training & Orientation
by RXinsider
The Pharmacy Technician Training & Orientation program will save your pharmacy money by decreasing time commitments of existing pharmacy personnel during the training process of new staff.
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WAY

Advantages of Becoming a PCCA Member
PCCA strengthens the role and skills of member compounding pharmacists through our exceptional service, highest-quality products, shared innovations, and education, so they can meet patients' unique healthcare needs.
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"I enjoy receiving and reading the 20Ways publication. I often tear out and save product profiles that may be of use to our pharmacy. Keep it coming!"

Martin Torres PharmD
Director of Pharmacy
AHMC Anaheim Regional Medical Center
Anaheim, CA

"20Ways and Platinum Pages are an easy way to keep abreast of unique ideas to improve revenue streams. I look forward to receiving the publications and ensure all of my pharmacies get a copy as well!"

Raana Stiefel
Cardinal Health
Business Consultant
Rancho Santa Margarita, CA

"20 Ways readers are the perfect audience for our forward thinking solutions. We receive increased interest after each time we're featured."

Val Holden
Retail & Web Marketing Supervisor
H. D. Smith
Springfield, IL

"With market pressure from managed care, independent pharmacies need to find new and unique ways to generate additional revenue streams. I find the 20Ways the perfect resource to turn to. It is relevant, timely and exceptionally well done."

Betty Perez
MedCare Pharmacy
Edinburg, TX

"The 20Ways is useful and practical. It contains some great ideas and I not only look forward to receiving it, but retain a copy of every issue."

Niloufar Khorshid
Owner
Newport Center Pharmacy
Newport Beach, CA

"I receive the 20Ways and Pharmacy Platinum Pages books and find them very useful when I need to source companies and services."

Okwudili B. Ahiligwo RPH
Bidwell Pharmacy & Medical Supply
Chico, CA

"I have been receiving 20Ways since the first issue and find it relevant and useful. I have followed upon many products that have been profiled."

Drew Misuro
Corporate Vice President
Pharmacy at Saint Barnabas Healthcare System
Livingston Infusion Care
South Lincoln, NJ

"We receive tons of junk mail and marketing propaganda, but the 20Ways is different. I love the unique products and ideas presented in the structured format the 20Ways offers. I look forward to receiving it and would suggest it be published more frequently."

Jeff Kirkpatrick
Pharmacist
Kirkpatrick Drug
Saratoga Springs, UT

"We have several of the products that you have featured in the 20Ways Winter Hospital issue and this looks like a great avenue to find new and cutting edge products!"

Samuel Aadnes
Clinical Pharmacist
St. Alexius Medical Center
Bismarck, North Dakota

"I find the 20Ways publication informative, relevant and to-the-pointâ€¦ just what a busy pharmacy owner needs. Our pharmacy is following up on four of the Ways profile in the fall issue."

Tommy Williams RPh
Owner / Proprietor
Apothecary West Pharmacy
Kearns, UT

"I look forward to reading each edition of the 20Ways - both online and in print. It's a unique and relevant publication for the pharmacy marketplace."

Beverly Schaefer
Katterman's Pharmacy
Seattle, WA

"I read the 20Ways Spring edition and was very impressed with the publication. Many of the ideas presented I will put into use in the practice of pharmacy in our family business. We are a 10 store independent chain in Western Pennsylvania."

Colleen Sellenr
Pharmacist / Owner
Klingensmith Drug Stores Inc
Ford City, PA

"The 20Ways was a very informative and enjoyable read. I found it very useful and not a lot of hoopla within the pages. I found it very precise and to the point."

Michelle Vargas
F&L Drug Store
Olanta, SC

"Clean Harbors participates in every 20Ways hospital issue because the ROI justification is very transparent. We've converted several opportunities that originated with pharmacy hospital directors reading about us in 20Ways."

Joe Costa
VP, Global Marketing,
Clean Harbors
Norwell, MA

"20Ways delivers great value for me as an independent owner because the products profiled are relevant and informative. I use the 20Ways retail issue to help me make decisions on new products to purchase."

Niloufar Khorshid
Owner
Newport Center Compounding Pharmacy
Newport Beach, CA

"I love the 20Ways publication. I see such value in the information presented, I save every past issue as a reference."

Deanna Rankos
Owner
Rankos Pharmacy
Tacoma, WA

"20Ways is great, especially for the latest technology! We serve the long term care industry and depend on 20Ways to keep us up-to-date. Whenever I am looking for a new and innovative service or product I turn to this publication"

Pam McDonald, Sr. Executive Vice President
IHP Network Inc
Skiatook, OK

"I use 20Ways to conduct research on Rx30 at the recommendation of Cardinal Health as we consider a new management system."

Susan Shorez
Owner, Medicine Shoppe 1848
San Diego, CA

"I look forward to receiving to the Pharmacy Platinum Pages and 20Ways publications every year. Keeping up on emerging technologies and services in the pharmacy market is important to me, and RXinsider's publications help me do just that."

Susan Shorez
Owner, Medicine Shoppe 1848
San Diego, CA

"I look forward to receiving to the Pharmacy Platinum Pages and 20Ways publications every year. Keeping up on emerging technologies and services in the pharmacy market is important to me, and RXinsider's publications help me do just that."

Crystal Woodward, RPh
BD (previously CareFusion)
Medical Science Liaison
Medical Affairs
San Diego, CA

Retail/Community, Specialty and LTC Frequency: Spring, Fall, and Winter - Circulation Per Issue: 28,500+
18,000+	Pharmacy Owners (Independents)
1,500+	Long Term Care Pharmacies
2,500+	Retail Chain Executives
2,500+	Industry Executives
2,000+	Trade Show Handouts

Health System and Infusion Frequency: Summer and Winter - Circulation Per Issue: 12,200+
6,500+	Hospital Pharmacy Directors
2,200+	Clinical Consultants
2,500+	Industry Executives
5,000+	College Preceptors
1,000+	Trade Show Handouts

About the 20Ways Publication

20Ways Review Module | Spring 2011

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"I enjoy receiving and reading the 20Ways publication. I often tear out and save product profiles that may be of use to our pharmacy. Keep it coming!"

"20Ways and Platinum Pages are an easy way to keep abreast of unique ideas to improve revenue streams. I look forward to receiving the publications and ensure all of my pharmacies get a copy as well!"

"20 Ways readers are the perfect audience for our forward thinking solutions. We receive increased interest after each time we're featured."

"With market pressure from managed care, independent pharmacies need to find new and unique ways to generate additional revenue streams. I find the 20Ways the perfect resource to turn to. It is relevant, timely and exceptionally well done."

"The 20Ways is useful and practical. It contains some great ideas and I not only look forward to receiving it, but retain a copy of every issue."

"I receive the 20Ways and Pharmacy Platinum Pages books and find them very useful when I need to source companies and services."

"I have been receiving 20Ways since the first issue and find it relevant and useful. I have followed upon many products that have been profiled."

"We receive tons of junk mail and marketing propaganda, but the 20Ways is different. I love the unique products and ideas presented in the structured format the 20Ways offers. I look forward to receiving it and would suggest it be published more frequently."

"We have several of the products that you have featured in the 20Ways Winter Hospital issue and this looks like a great avenue to find new and cutting edge products!"

"I find the 20Ways publication informative, relevant and to-the-pointâ€¦ just what a busy pharmacy owner needs. Our pharmacy is following up on four of the Ways profile in the fall issue."

"I look forward to reading each edition of the 20Ways - both online and in print. It's a unique and relevant publication for the pharmacy marketplace."

"I read the 20Ways Spring edition and was very impressed with the publication. Many of the ideas presented I will put into use in the practice of pharmacy in our family business. We are a 10 store independent chain in Western Pennsylvania."

"The 20Ways was a very informative and enjoyable read. I found it very useful and not a lot of hoopla within the pages. I found it very precise and to the point."

"Clean Harbors participates in every 20Ways hospital issue because the ROI justification is very transparent. We've converted several opportunities that originated with pharmacy hospital directors reading about us in 20Ways."

"20Ways delivers great value for me as an independent owner because the products profiled are relevant and informative. I use the 20Ways retail issue to help me make decisions on new products to purchase."

"I love the 20Ways publication. I see such value in the information presented, I save every past issue as a reference."

"20Ways is great, especially for the latest technology! We serve the long term care industry and depend on 20Ways to keep us up-to-date. Whenever I am looking for a new and innovative service or product I turn to this publication"

"I use 20Ways to conduct research on Rx30 at the recommendation of Cardinal Health as we consider a new management system."

"I look forward to receiving to the Pharmacy Platinum Pages and 20Ways publications every year. Keeping up on emerging technologies and services in the pharmacy market is important to me, and RXinsider's publications help me do just that."

"I look forward to receiving to the Pharmacy Platinum Pages and 20Ways publications every year. Keeping up on emerging technologies and services in the pharmacy market is important to me, and RXinsider's publications help me do just that."

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