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VUCA Health - About Us

VUCA Health - About Us


For more than 20 years, the term “VUCA” has been used to describe the volatility, uncertainty, complexity, and ambiguity that can be created during military engagements and strategic business planning. Setting the stage for strong management and leadership practices, these conditions have long shaped organizations’ capacity to manage risks, foster change, solve problems and plan for the future. It is a concept that has taken on special meaning in healthcare as the industry undergoes significant transformation—and the genesis of VUCA Health.


Founded by experts in pharmacy, healthcare technology and medical information, VUCA Health’s deep industry expertise gives us unique insights into the challenges healthcare providers face balancing limited resources with increased demand for patient counseling…all while reinforcing brand loyalty.

It all comes down to improving health literacy. At VUCA Health, we believe that patients who are empowered with reliable and understandable information are better able to participate in care decisions and self-manage their health. This is particularly true with medication adherence, which improves when patients can easily and conveniently access information about their prescriptions…which is why we are focused on creating an atmosphere where healthcare providers can actively engage patients.

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